Day 3 – Friday 24

Metasync: Redefining soundtrack

When: 12.00 - 13.00
ideated by Ivan Iusco
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Mark Frieser (HOST)Founder and CEO Sync Exchange (UK)
Metasync: Redefining soundtrack
Teho TeardoComposer, Sound Designer (IT)
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Vincent FavratMCEO Musimap, Co-Founder and Managing Director Just Temptation (FR/DE)
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Christoph BeckerManaging Director Constantin Music GmbH / Constantin Music Verlags GmbH / Koenigskinder Music GmbH (DE)
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Alessandro PivaDirector (IT)

MEETING IN ENGLISH

Metasync: Redefining soundtrack
Synchronizing means leading two events to overlap in time and space. In cinematography it’s realized through the match of music and sound to the scenes of a film in order to define the narrative structure and amplify the perception.
Nowadays, about a hundred years since the appearance of the sound film this art-form has developed enormously and new scenarios are taking shape redefining the very concept of the soundtrack.
The idea behind this panel comes from the Ivan Iusco research lab of the same name, that aspires to explore the points of intersection between music and other art fields.

The two panels named “Metasync”- conceived by Ivan Iusco, music composer and founder of the label Minus Habens Records – deal with the evolution of the soundtrack and the survey of the new interactions between music, film, advertising and technologies.

Metasync: Redefining soundtrack

La sincronizzazione implica l’incontro di due eventi nel tempo e nello spazio. In ambito cinematografico si concretizza nell’accoppiamento di musiche e suoni alle scene di un film per definirne la struttura narrativa ed amplificarne la percezione.
A quasi cento anni dall’avvento del cinema sonoro, quest’arte si è evoluta enormemente delineando nuovi scenari che tendono a ridefinire il concetto stesso di colonna sonora. L’idea di questo panel nasce dall’omonimo laboratorio di ricerca di Ivan Iusco che mira ad esplorare i punti d’intersezione fra la musica e gli altri domini dell’arte.

I due panel  “Metasync” – ideati da Ivan Iusco, compositore e fondatore dell’etichetta Minus Habens Records – si occupano dell’evoluzione della colonna sonora e dell’indagine delle nuove interazioni tra musica, film, pubblicità e tecnologie.

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