Day 3 – FRIDAY 24

Past and future opportunities of digital marketing: about gatekeepers and fanbases

When: 12.15 - 13.00
ideated by Ivan Iusco
Past and future opportunities of digital marketing: about gatekeepers and fanbases
Maurizio Pesce (HOST)Senior Editor Wired (IT)
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Alberto Cellini MIP Politecnico (IT)
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Albert TorresVice President, Southern Europe at The Orchard (UK)
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Piers Henwood Manager, Amelia Artists (CA)
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Carlos Barrera Cruz Growth-Hacking Master, Tag Innovation School (IT)

MEETING IN ENGLISH

Past and future opportunities of digital marketing: about gatekeepers and fanbases
To convince the gatekeepers, reach and build a fanbase in the past it took great record with unique music and image, quite some marketing-cash and a fine sense of networking at the bar. Downloads, crowdfunding and now streaming through playlists can to develop and satisfy an audience, facebook marketing, retargeting praised as the new hot stuff not only to reach the fan, but actually to avoid the gatekeeper, the journalists, the media-people, the PR. But is that true at all? Can you reach, build and keep a loyal audience through online marketing, elaborating growth hacking strategies? Can those costs ever be recouped by streaming income? And in all this: where’s the music?
Past and future opportunities of digital marketing: about gatekeepers and fanbases
Per superare le barriere, raggiungere e costruire un fanbase, un tempo erano necessarie grandi tracce, una musica e un’immagine uniche, un grande investimento in marketing e un’ottima capacità di fare networking e pubbliche relazioni. I download, il crowdfunding e ora lo streaming attraverso le playlist, possono sviluppare e soddisfare il pubblico. Con gli strumenti di marketing di Facebook, individuare e personalizzare il proprio pubblico è il nuovo sacro gral non solo per raggiungere il fan, ma proprio per superare le barriere all’ingresso: i giornalisti, i  media, l PR . Ma è del tutto vero? Puoi raggiungere, costruire e mantenere un pubblico fedele attraverso il marketing online, elaborando strategie di growth-hacking? Questi investimenti possono essere recuperati da un reddito basato sullo streaming? E in tutto questo: che fine ha fatto la musica?
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